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Industry Profile: Green Technology

Rebekah Bishop - Tuesday, November 27, 2012
What is Green Technology, and how can it improve your business strategy?

Green technology has become a buzzword over the last few years, referring to a variety of innovative products and techniques designed to promote sustainable living. As both our need and awareness increases for alternative methods of protecting the Earth's resources, green business strategies have become valuable tools for increasing efficiency as well as attracting a growing market of eco-minded consumers. Many business owners still believe that green technology can benefit only those businesses involved in energy or food production, however, with the advances being made in areas such as heating systems and recycling methods, every business can find ways to employ earth-friendly alternatives to their existing processes.

Developing and providing green technology has been the platform for many new businesses to find their niche in a competitive world, businesses such as Wolbrink Architects Chartered, a Chicago architectural firm that designs and constructs eco-sensitive, energy efficient buildings. Their ongoing project, Green Dream, is creating ENERGY STAR-rated condos in Chicago. Impressively, each unit is between 46.5-57.5 % more energy efficient than ENERGY STAR's baseline standards. In response to this incredible innovation, Wolbrink Architects received the 2006, Mayor Daley's Greenworks Award for market transformation. http://www.wolbrinkarchitects.com/

Directly capitalizing on green technology, is the dry cleaning service, Greener Cleaner. Using a liquid silicone solution, the non-toxic alternative to the commonly used perchloroethylene, Greener Cleaner is able to say that their product is safer to use and non-hazardous to the environment to make or dispose; it also cleans more effectively and is gentler on fabrics, giving clothing longer life cycles and reducing waste. http://www.greenercleaner.net/

Even fashion can be green, as proved by Mountains of the Moon, an eco-friendly clothing line that focuses on sustainability and responsibility. They are committed to using only low-impact dyes and long lasting fabrics such as cotton and hemp, grown without the use of pesticides and manufactured in US, sweatshop-free facilities. Designer, Melissa Baldwell intentionally creates “designs that are stylish but that can also be worn for multiple seasons and that surpass short-lived fads and trends . . . less likely to end up in landfills.” http://www.mountainsofthemoon.com/

Innovative businesses like these are receiving encouraging responses for their contributions to the green movement. Not only do a growing number of consumers prefer green products, but some states and influential corporations have begun to offer incentives to green businesses. Several grant funds are available in Illinois, including assistance for installing efficiency technologies to incentives for green building projects. 

http://www.dsireusa.org/incentives/index.cfm?State=IL 

In the corporate world, the investment firm, Goldman Sachs, announced this year a “$40 billion target for financing and investing in clean technology companies over the next decade.” http://www.goldmansachs.com/our-thinking/focus-on/clean-technology-and-renewables/index.html

Other opportunities available to green-minded entrepreneurs include franchising schemes which allow you to operate your own business from an established platform. One such opportunity is being offered by EASI Energy Automation Systems Inc. which creates products designed to improve efficiency in existing electrical systems. EASI provides the needed training, tools and support to entering affiliates, and start up costs are minimal as inventory is kept by the corporation, and affiliates may work from home and at their own pace.

http://www.energysavingbusiness.com//energy-automation-systems-opportunity.php

Another valuable resource for Chicago entrepreneurs is the recent establishment of the Green Exchange building housing a wide range of tenants each operating a sustainable business within the localized community. Renovated from a factory built in 1913, the five story building now features state-of-the-art green technology including a green roof with 8,000 SF organic sky garden, high efficiency heating and cooling system, a 41,329 gallon rain cistern, and an escalator with occupancy sensors. Tenants benefit from increased exposure, synergy opportunities with like-minded businesses, and reduced overhead as a result of building efficiency and by sharing common spaces and amenities. http://www.greenexchange.com/

Opportunities like these make eco-awareness a valuable and even necessary consideration for forward thinking entrepreneurs. To learn more about how you can green your business or start a green business, visit these additional resources.

Green Certification and Industry Partnerships: http://www.sba.gov/content/starting-green-business

Find Green Business Grants: http://www.brightgreentalent.com/green-business/green-business-grants/

Green Franchise Opportunities:

http://www.franchisedirect.com/greenfranchises/?gclid=COnypqjA4LMCFexAMgod1VUAGw

5 Green Businesses You Can Start From Home: http://www.entrepreneur.com/article/199952




A Dollar and A Dream: A Lesson in Abundance

Grace Yi - Tuesday, January 24, 2012

Guest Post by Derrick Braziel

 

There is a permeating barrier that blocks many entrepreneurs from taking the plunge and moving their business idea to the next stage.  More often than not, the paralysis of fear inhibits many of us from pursuing our goals, and instead, turns our attention to the laundry list of limitations rather than advantages that may be facing us.

Do we live with the mentality of scarcity then?

What is the Scarcity Mentality, you might ask?

The Scarcity Mentality, coined by Stephen Covey in his best-seller, The Five Habits of Highly Effective People can be explained as:

Most people are deeply scripted in what I call the Scarcity Mentality. They see life as having only so much, as though there were only one pie out there. And if someone were to get a big piece of the pie, it would mean less for everybody else.

The Scarcity Mentality is the zero-sum paradigm of life. People with a Scarcity Mentality have a very difficult time sharing recognition and credit, power or profit – even with those who help in the production. The also have a a very hard time being genuinely happy for the success of other people.

Why is this important?

Coming from the traditional not-for-profit world, I observed a pervasive mindset from people who believed that in order for any undertaking to launch, you need one thing: CAPITAL.  This paradigm, in an attempt to mitigate risk, creates invisible barriers that in many instances hampers creativity and growth.  My life experiences have proven that the world does not operate within the Scarcity mindset, but rather, operates based upon a precept of abundance. 

The  Abundance Mentality, according to Covey, flows “out of a deep inner sense of personal worth and security. It is the paradigm that there is plenty out there and enough to spare for everybody. It results in sharing of prestige, of recognition, of profits, of decision making. It opens possibilities, options, alternatives, and creativity.

In other words, having the mentality of abundance assumes that individuals and communities have assets to share and collectively benefit from, which in turn increases, rather than depletes the resources afforded to those who invest in one another.

Dreamapolis, the organization that I helped create, has continued to grow as a result of a deep-seated belief in abundance.  Since September, the team members of Dreamapolis and I have worked tirelessly without receiving a dollar in compensation.  I have had to find creative ways to pay my bills, put gas in my car, and when necessary, provide for my most basic needs.  But through this, I have not wavered in my passions, and the Universe responded.  Dreamapolis is now in a position where we are continuing to grow and are now distributing seed grants to three urban Indianapolis entrepreneurs to help them turn their dreams into a reality.  Furthermore, the Abundance Mentality has brought us sponsors that are giving us the ability to provide $500 in additional seed grants for young entrepreneurs in our community. 

Did I mention that we are doing this without receiving a single dollar in revenue?  The world has continued to deliver circumstances, both positive and challenging, that we are leveraging in an effort to provide opportunities for others.

So let me ask you this: Is your glass half-empty or half-full? 

When you come to the realization that your search for outside resources diminishes what you already have at your disposal, you develop an Abundance Mentality that will propel you to create more opportunities for yourself and the community around you.

The Alchemist says that, “when you want something, all the universe conspires in helping you to achieve it.” When you change the way you think, you change the way you act, which changes the way the world responds. And this, it appears, involves the entire community to work together in getting things done.


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