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Industry Profile: Green Technology

Rebekah Bishop - Tuesday, November 27, 2012
What is Green Technology, and how can it improve your business strategy?

Green technology has become a buzzword over the last few years, referring to a variety of innovative products and techniques designed to promote sustainable living. As both our need and awareness increases for alternative methods of protecting the Earth's resources, green business strategies have become valuable tools for increasing efficiency as well as attracting a growing market of eco-minded consumers. Many business owners still believe that green technology can benefit only those businesses involved in energy or food production, however, with the advances being made in areas such as heating systems and recycling methods, every business can find ways to employ earth-friendly alternatives to their existing processes.

Developing and providing green technology has been the platform for many new businesses to find their niche in a competitive world, businesses such as Wolbrink Architects Chartered, a Chicago architectural firm that designs and constructs eco-sensitive, energy efficient buildings. Their ongoing project, Green Dream, is creating ENERGY STAR-rated condos in Chicago. Impressively, each unit is between 46.5-57.5 % more energy efficient than ENERGY STAR's baseline standards. In response to this incredible innovation, Wolbrink Architects received the 2006, Mayor Daley's Greenworks Award for market transformation. http://www.wolbrinkarchitects.com/

Directly capitalizing on green technology, is the dry cleaning service, Greener Cleaner. Using a liquid silicone solution, the non-toxic alternative to the commonly used perchloroethylene, Greener Cleaner is able to say that their product is safer to use and non-hazardous to the environment to make or dispose; it also cleans more effectively and is gentler on fabrics, giving clothing longer life cycles and reducing waste. http://www.greenercleaner.net/

Even fashion can be green, as proved by Mountains of the Moon, an eco-friendly clothing line that focuses on sustainability and responsibility. They are committed to using only low-impact dyes and long lasting fabrics such as cotton and hemp, grown without the use of pesticides and manufactured in US, sweatshop-free facilities. Designer, Melissa Baldwell intentionally creates “designs that are stylish but that can also be worn for multiple seasons and that surpass short-lived fads and trends . . . less likely to end up in landfills.” http://www.mountainsofthemoon.com/

Innovative businesses like these are receiving encouraging responses for their contributions to the green movement. Not only do a growing number of consumers prefer green products, but some states and influential corporations have begun to offer incentives to green businesses. Several grant funds are available in Illinois, including assistance for installing efficiency technologies to incentives for green building projects. 

http://www.dsireusa.org/incentives/index.cfm?State=IL 

In the corporate world, the investment firm, Goldman Sachs, announced this year a “$40 billion target for financing and investing in clean technology companies over the next decade.” http://www.goldmansachs.com/our-thinking/focus-on/clean-technology-and-renewables/index.html

Other opportunities available to green-minded entrepreneurs include franchising schemes which allow you to operate your own business from an established platform. One such opportunity is being offered by EASI Energy Automation Systems Inc. which creates products designed to improve efficiency in existing electrical systems. EASI provides the needed training, tools and support to entering affiliates, and start up costs are minimal as inventory is kept by the corporation, and affiliates may work from home and at their own pace.

http://www.energysavingbusiness.com//energy-automation-systems-opportunity.php

Another valuable resource for Chicago entrepreneurs is the recent establishment of the Green Exchange building housing a wide range of tenants each operating a sustainable business within the localized community. Renovated from a factory built in 1913, the five story building now features state-of-the-art green technology including a green roof with 8,000 SF organic sky garden, high efficiency heating and cooling system, a 41,329 gallon rain cistern, and an escalator with occupancy sensors. Tenants benefit from increased exposure, synergy opportunities with like-minded businesses, and reduced overhead as a result of building efficiency and by sharing common spaces and amenities. http://www.greenexchange.com/

Opportunities like these make eco-awareness a valuable and even necessary consideration for forward thinking entrepreneurs. To learn more about how you can green your business or start a green business, visit these additional resources.

Green Certification and Industry Partnerships: http://www.sba.gov/content/starting-green-business

Find Green Business Grants: http://www.brightgreentalent.com/green-business/green-business-grants/

Green Franchise Opportunities:

http://www.franchisedirect.com/greenfranchises/?gclid=COnypqjA4LMCFexAMgod1VUAGw

5 Green Businesses You Can Start From Home: http://www.entrepreneur.com/article/199952




Cultivating Urban Youth Entrepreneurs

L. Brian Jenkins, MA - Thursday, September 06, 2012

 

Challenge provides opportunity for change.

This is a common experience for most entrepreneurs who are challenged to provide their own solutions to the problems they face. Struggle is the birthplace of innovation, but one must be prepared with the right tools to overcome adversity. With the proper cultivation, ordinary individuals may become innovative entrepreneurial leaders, creating solutions versus being entrapped by problems that plague their communities. The entrepreneurial process strengthens the innate ability to create solutions, but this strength must be honed and fostered.

America’s three sports deities, the National Football League (NFL), Major League Baseball (MLB), and the National Basketball Association (NBA) (I’m a fan of them all!) together represent one of the most highly revered talent pools in the United States. Each franchise, regardless of the sport, has a clear focus, expectation and invests capital with one goal in mind—winning. Participation at this level is highly selective. Most players have natural ability and talent within their sport often recognized in their youth. This leads to a training process, sometimes beginning as early as 5 years old or younger, and it typically involves someone, usually a coach, who has the experience to recognize talent and groom it to its full potential.

Where are those talent identifiers for potential entrepreneurs? What traits should they look for? Are those who teach in our classrooms, minister to our children, and serve as counselors at summer camps trained to recognize innate entrepreneurial abilities? How do you groom innovative entrepreneurial talent?

Great question. . .

 

1. Identify Urban Incubators

I believe the entrepreneurial incubators, particularly in the United States, already exist as schools, community organizations, places of worship, as well as the growing socially-networked global communities. Equipped with the tools, tech, training, and marshaling resources to compete in the marketplace, I’m convinced a crop of well-trained entrepreneurs can be seeded, sown, and harvested in their own communities. By providing entrepreneurs with solution based tools and resources such as StartingUp Now we can help cultivate their innate ability to create solutions in their own communities.

 

2. Expect Success

It is necessary to provide entrepreneurial facilitators effective solution-based tools intentionally designed to create operational businesses. This begins with a fundamental belief that the student can indeed, with the training, operate the business. Training connotes expectation. Train for success.

Within the context of football, a team practices all week, oftentimes twenty hours or more to play for a total of sixty minutes. The team is often able to quickly learn if their conditioning (preparation), game plan (business plan), and outcome (achieved goals) resulted in a win or a loss. It is also absolutely necessary, regardless of a win or a loss, for the team to review the game film with their coaches to improve each week. Teams DO NOT train to fail—failure is an obstacle to overcome. Therefore, we must position the entrepreneurial facilitator with effective resources with the expectation to train successful entrepreneurs.

 

3. Seek Challenge

Youth in challenged urban environments are highly intelligent, adaptable, and often solve their own problems. However, they are still youth and need the assurance that someone, their “coach”, will be there to assist with their business and personal development. The new startup provides opportunities for students to apply the skills learned in the planning process—it’s their business. We entrepreneurial instructors must learn to coach the business not control the business. The student must learn if their plan resulted in their intended outcome. Their network will multiply as they create new relationships, solve business trials, and begin to see difficulties as opportunities to be solved.  Their entrepreneurial mindset is shaped by both their successes, failures, and their resolve is increased by their ability to overcome. Students discover the power of decision-making and the implication of poor choices.  These experiences mold them as the future business leaders.

The startup provides ownership, accomplishment, allowing for a goal they set, achieved, and serves as a platform for other students to emulate. Through the rigors of operation, they learn that business is dependent upon their reputation providing ample opportunity to realize “Treat others as you want to be treated,” and the benefit thereof.  By growing urban entrepreneurs with values that exceed their own self-interest, we intrinsically train these future leaders that operating a successful business requires service to their family, community, country and others under their influence.



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