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Impacting the Marketplace: The Grove City Story

Grace Yi - Wednesday, February 22, 2012

Guest Post by Carl Catedral

 

I moved to Grove City, PA in January 2010 from Phoenix, AZ to help my mentor Brad McKoy and friend Jessie Marquis establish the Antioch Overflow Experiment (AOX). AOX is unique in that we are a church that acts as a hybrid between a non-profit and a community development company. We are a simple church-planting community that meets in places where life happens—our houses, college dorms, parks, coffee shops, etc.—while following Jesus in everyday ways. Our desire as a community is to be a HUB that trains and equips college students and recent graduates to recognize that they can impact the marketplace and their communities by pursuing their God-given passions and putting their dreams to action. We do this through our mission training school like SCPx, summer internship programs, and weekly and monthly gatherings; but mostly, teaching and training happens experientially in everyday living shared in community.

The desire to equip college students to impact the marketplace and pursue their passions led me to recognize the importance of pursuing my own passions. I firmly believe individuals’ dreams and ideas will change the world and impact the marketplace in new and unprecedented ways. But talk is one thing. It's easy to inspire people to pursue their dreams, but what does it look like to actually help them make dreams become reality?  This is where my aspiration for helping people through entrepreneurship came alive. I began looking around Grove City to find out what our community's needs were. This led me to interact with local Grove City merchants.

As an AOX community, we frequented our local coffee shop Beans on Broad and built a relationship with Micaela, the owner. As I interacted with her, I discovered she needed help with basic marketing and social media to generate buzz in the community and promote the local bands that would play at the coffee shop on weekends. I set up Twitter campaigns that allowed for community interaction through special deals and discounts while managing her Facebook page to keep people updated on events and promote the bands that would be playing. In the process, consumer interest was generated and the buzz around the coffee shop’s activities substantially increased the number of people showing up to events and engaging in the Twitter campaigns—all of which helped to increase Beans on Broad's bottom line.

Through this experience, I have been able to build relationships with the community, learn and develop new skills in marketing and social media, and get compensated through free drinks and food at the coffee shop. However, the biggest gain was the relationships and opportunities that came with it. As I grew in confidence and got my feet wet, friends in the community would come to me or introduce me to people who needed help with their businesses and/or ideas.

In the pasts five months, I have had the honor to work with a writer, an entrepreneur in computer networking and technology, two local Grove City merchants, and an inventor who has come up with a new design for an energy-efficient windmill. Each of these individuals or businesses has a unique story. It has been my passion to enhance the value of their business or venture by knowing their story and helping them implement their ideas in an effective way so as to share their stories and causes with the larger public. This has looked differently in many ways thus far—with everything from social media and marketing to editing, package design consulting, and idea implementation.

What I have learned in the process is that I can't help people if I first don't know what I can offer them. I have realized the need to implement my own ideas and business strategies so I can best serve people. That's where StartingUp Now has been an incredible resource for me and my community. Working through the book and my business plan while talking with the team has led me to realize the practical things I need to do in order to pursue my dreams and set up my business, so that I can effectively help others pursue and implement their own dreams in sustainable ways.

My biggest joy has been collaborating with my friends in the AOX community. My friend Micah List and I have been working through the StartingUp Now book together, and in the process, our friendship has grown richer as we have helped each other pursue our ideas. Micah started a hat-making business when he was fifteen and provided jobs for four women in the Dominican Republic, but it wasn't sustainable because he didn't have the experience, knowledge, or community support to help his idea thrive. Now things are different. He is starting his business up again, but this time we are working with people like Stephanie Kunes, an up-and-coming graphic designer; Alex Catedral, a creative visionary in music recording and production; Lydia Medill, a singer and songwriter with a passion for language; Jasmine Tate, a talented musician and producer, and so many others who are supporting one another, pursuing their passions, and realizing their dreams.

In my pursuit to help create opportunities for others as a new entrepreneur, I have learned the power of community. As a member of AOX, we are seeing our local Grove City community impacted as we collectively pursue our dreams. Our dream as a community is to impact the marketplace and make a difference in campuses, cities, and nations. We are just normal everyday people, following Jesus in everyday ways, and believing that our dreams and ideas can change the world. This is just the beginning. Stay tuned to see how the story unfolds...

 

 

 

You can follow Carl Catedral and the AOX community on Twitter.

 


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