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SunTalks: Featuring Beth Santos, Founder & CEO of Wanderful

L. Brian Jenkins, MA - Monday, June 01, 2015

Beth Santos is a dynamic, creative leader with a passion for international development, multiculturalism and community building. She is the founder and CEO of Wanderful (formally Go Girl Travel Network), a resource and community for women travelers.

In this edition of Sun Talks, Beth discusses the inspiration the sparked her business, her journey to building an international brand, and the tools entrepreneurs need to launch their own business.

Below is the learning guide used to accompany the Sun Talk video. Use it as a blueprint to guide you in building your own travel business or for inspiration on how to put the StartingUp Now steps into action.

Elevator Speech

“Go girl Travel Network is an online resource and community for adventurous, independent globally minded female travelers. We bring women travelers around the world together to connect with one another, share travel tips, and experience what it is to go abroad.”


Beth’s biography included two key take-a-ways:

1. Discover a Need
2. Create a Solution for that Need – Beth's development of a forum for her audience was her solution.

Bio - Beth created Go Girl while cruising her blue motorcycle through the streets of São Tomé and Príncipe, a small country in Africa’s Gulf of Guinea. She really wanted to write about her experiences and over time realized there weren’t a lot of resources for women to express these experiences, whether they where social, cultural, biological. Beth wanted to create a forum that gave women that opportunity.

Identify Your Space

• Many travel companies are trip based, but Beth was able to identify her unique space by targeting an audience that identifies as globally minded travelers and by providing them an opportunity to connect with one another.

• To distinguish Go Girl Travel Network from other women focused travel sites, Beth focused on an audience base that is already traveling and who want to share those experiences rather than focusing on motivating women to start traveling.


• The first moment is saying YES!
• The business started as a small travel blog and when Beth realized there was a need, the blog organically evolved into more.

Social Media

1. Trying to start many social media accounts all at once creates the risk of failing at all of them.

2.  Use Social Media deliberately by:
  • Knowing your audience
  • Knowing what platforms they are using
  • Getting really good at using those platforms 
3. Calls to Action – One of the most successful social media calls to action for the Go Girl Travel Network includes the sharing of travel tips and ideas, and encouraging their network to get engaged.

Features and Benefits

• Realizing the value they were bringing to their market, interactions with companies became different. They became responsible for making sure the information they were portraying to their audience was sincere and useful rather than simply sharing their own personal experiences.

• Becoming a voice for their community was an important factor in their model.

The Business Model

1. Create your online persona through:
  • Making your website
  • Social media accounts
  • Building a strong brand image
2. Develop strong and compelling content:
  • People will not visit your site if they aren’t interested in the information you are sharing.
3. Get your audience invested early on:
  • Don’t write or create things only for yourself, think about what others are interested in.
  • Become necessary for the people that are following you.
  • Most importantly, become necessary to the people you interact with so you do have the opportunity to grow with them.
To learn more about Beth Santos and Wanderful, visit or

Cameron Parrella commented on 19-May-2017 07:13 AM
Margene Soliz commented on 25-Jul-2020 08:33 AM
Awesome info

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