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14th Annual International Shea Butter Convention: Building Sustainable Business in Africa

- Monday, December 08, 2014
In October, Brian Jenkins attended the 14th Annual International Shea Butter Convention in Atlanta as a presenter; bringing StartingUp Now to the convention to connect with several small business leaders. The International Shea Butter Convention is a platform dedicated to developing the shea butter industry in the United States and internationally and to the empowerment of a shea based economic engine to fuel a viable and sustainable sub-Sahara African.

All across the globe shea butter is considered a highly demanded natural product that is used cosmetically and even as a food base product. African women are currently the largest manufactures of shea butter; however, they have not been taught the value of their product or entrepreneur skills. The lack of entrepreneur skills make it extremely difficult for them to make a significant profit.

StartingUp Now plans to serve as the catalyst to make a difference by providing African women with small business fundamentals in the shea butter industry. In doing so, Brian Jenkins has been invited to West Africa in 2015 to work directly with the local shea butter community. Bringing StartingUp Now to West African will ensure that more African women will have the opportunity to build sustainable businesses ultimately improving their quality of life.
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