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5 Ways to Market your Start-up on a Tight Budget

- Tuesday, February 17, 2015

It is important that every start-up develops a marketing strategy, but with limited funds in the early stages of business it can be challenging to hire marketing professionals or come up with creative strategies with limited resources and a tight budget. Even if funds are limited, effectively marketing your business to capture the attention of your target audience is not out of the questions. Here are five marketing strategies that any start-ups can use with a limited budget:

1. Set Marketing Goals – No marketing budget is too small to set goals. Even without a marketing staff, every start up should organize year one marketing goals, these goals can even include how you would like to grow your marketing outreach as your budget increases.
2. Build Media Exposure - If you can't attract top-tier press early on, that's okay. Reach out to bloggers and small local media outlets while you build a base of support. You can also use HARO (Help A Reporter Out), a web service that helps journalists find sources for their stories. Whatever the industry your startup represents, there is a journalist out there looking for information on the same.
3. Develop a Positive Customer Experience - A positive customer experience is possibly one of the best low cost marketing strategies that has the greatest impact. When hiring staff make sure they are your brand ambassadors. They must be educated on your mission and passionate about your products and services. When your staff represents your brand well and communicates effectively with your target audience, word of mouth marketing, brand loyalty and sales will increase.
4. Cross promotions/partnerships – Take the time to connect with local organizations, community events, and resource fairs. Partnering and participating in these kinds of events will expose you to new audiences and prospects. Develop a follow-up strategy with your new potential clients through email or your online newsletter.
5. Utilize Social Media – The web provides a large opportunity to grow and expand your brand online. Establish social media pages and regularly post topics that communicate your niche and inspire others to engage with you online. Also, consider adding a blog to your website to increase traffic through evergreen content.

With these simple techniques you can make sure your target audience is reached no matter your budget and position your business to grow.

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