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A STRONG START

L. Brian Jenkins, MA - Monday, January 09, 2017


Business ownership is both a privilege and an opportunity. 


As we enter 2017, a year that will undoubtedly be filled with both challenges and opportunities, are you prepared for the growth, setbacks and disruptions business owners face daily? 


Will your business crumble at the slightest challenge, negative review or comment on social media? 


Will a dispute with a business partner lead to a shutdown? Will an unexpected set back cause you to call it quits? 


As I am privileged to work with new entrepreneurs, I often stress to them that it's not just knowledge of their business that leads to marketplace success, but also strength of character. 


This past weekend my family and I went to the movie theatre to see “Hidden Figures.” The movie focused on the lives of three extraordinary African-American women who worked at NASA—Katherine Johnson, Dorothy Vaughn and Mary Jackson. Each of these women played a pivotal role in one of America’s greatest moments—the launch of astronaut John Glenn into orbit. This was a HUGE and PIVOTAL event in 1962 that revamped America’s confidence in the Space Race with our rival, the former Soviet Union. Their brilliance was astonishing, as was their resolve to persevere against the intentional sexism, racism and Jim Crow legislation used to oppress so many bright, creative African-Americans. They had the support of their families and churches and solidarity with others in similar circumstances. They were highly skilled in their field. They also had the strength of character that serves as a model for business owners and entrepreneurs in the coming year—they didn't quit in the face of obstacles, doubt or discouragement, but perseveredTheir legacy and contribution provides a model and foundation to build on, despite being ignored by history for more than fifty years.


How can you improve your knowledge of your own business in 2017? How can you learn more about your target market? What can you do to improve your skills or the skills of your team to better serve your customers? These are all important questions to ask in the coming year. Starting strong requires an honest assessment of where your business is at and how your business can be improved.

 

But starting strong, staying strong and finishing strong requires more. It requires strength of character. What are you doing to pursue excellence at all levels? Are you modeling excellence for your team? If there are those on your team that do not share or value your commitments, it may be best to help them depart. Sideways energy is often wasted energy; it doesn’t move you towards improving.  


The brilliant skill and strength of character of three remarkable African-American women working at NASA may have been hidden from public recognition for much of fifty years, but their impact was profound. Just as a business leader's strength of character will  have a profound impact on the business, whether publicly recognized or not. 

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